What is SEO?
SEO stands for Search Engine Optimization and is a set of measures taken to improve the appearance and position of a web page in organic search results. Organic search is the most popular way for people to discover and access online content, so a good SEO strategy is essential to improve the quality and quantity of traffic to your website.
Why is SEO important?
To understand the value of SEO, let's divide the definition into three parts. query. Advertising (PPC, or pay-per-click advertising in this context) is a significant portion of many SERPs. These ads differ in that organic search results are placed based on the search engine's organic ranking he algorithm, rather than the advertiser's bid. You cannot pay to have your page rank higher in organic search results.
Quality of organic traffic: How relevant users and their search queries are to your website content. You can attract visitors from all over the world, but if you landed on your site because Google said you were a resource on an Apple computer, in reality you were a farmer selling apples. , those visitors may leave the site without completing it. of all conversions. Quality traffic includes only visitors who are genuinely interested in the products, information, or other resources your site offers. Quality SEO takes advantage of search engine efforts to match a user's search intent to her web pages listed in her SERPs.
Organic Traffic Volume: The number of users who came to your website from organic search results. Users are more likely to click on search results that appear near the top of the SERP. That's why it's important to use SEO strategies to rank relevant pages as high as possible. The more quality visitors you drive to your website, the more likely you are to get more valuable conversions.
If you are an agency or in-house SEO looking for resources to educate your clients and business people about search engine marketing, please copy, personalize and share this presentation on SEO basics and values. Recommended.
How does SEO work?
Search engines like Google and Bing use crawlers, sometimes called bots or spiders, to gather information about any content you can find on the web. A crawler starts with a known web page and follows internal links to pages within that site and external links to pages on other sites. The content of these pages and the context of the links they follow determine how the crawler semantically relates the content of each page to all other pages in a search engine's large database called the index.
When a user types or speaks a search query into the search field, search engines use complex algorithms to determine what they believe to be the most accurate and useful list of results for that query. pull out. These organic search results include text-rich web pages, news articles, images, videos, local business listings, and other niche content.
There are many factors in search engine algorithms, and these factors are constantly evolving to keep up with changes in user behavior and advances in machine learning.
Google Ranking Factors Survey Results
SEOs use their understanding of these ranking factors to balance on-page and off-page and design and implement search engine marketing strategies that include technical best practices.
Organic Traffic Volume: The number of users who came to your website from organic search results. Users are more likely to click on search results that appear near the top of the SERP. That's why it's important to use SEO strategies to rank relevant pages as high as possible. The more quality visitors you drive to your website, the more likely you are to get more valuable conversions.
If you are an agency or in-house SEO looking for resources to educate your clients and business people about search engine marketing, please copy, personalize and share this presentation on SEO basics and values. Recommended.
How does SEO work?
Search engines like Google and Bing use crawlers, sometimes called bots or spiders, to gather information about any content you can find on the web. A crawler starts with a known web page and follows internal links to pages within that site and external links to pages on other sites. The content of these pages and the context of the links they follow determine how the crawler semantically relates the content of each page to all other pages in a search engine's large database called the index.
When a user types or speaks a search query into the search field, search engines use complex algorithms to determine what they believe to be the most accurate and useful list of results for that query. pull out. These organic search results include text-rich web pages, news articles, images, videos, local business listings, and other niche content.
There are many factors in search engine algorithms, and these factors are constantly evolving to keep up with changes in user behavior and advances in machine learning.
Google Ranking Factors Survey Results
SEOs use their understanding of these ranking factors to balance on-page and off-page and design and implement search engine marketing strategies that include technical best practices.